For immediate release...

Monday, June 18, 2007

Haenel Communication Technologies hired to manage Integrated Media Association/Google Analytics project

"IMA Metrics Project Takes First Step Forward

Bill Haenel and David Hoffman head up development effort, with support from GA staff.

After almost three years of thinking, discussing and trying, it now looks like a system-wide webmetrics effort will be launched into public broadcasting on June 30.

With a $25,000 investment (funds generated by the recent conference) IMA hired two experienced web developers: Bill Haenel, principal of Haenel Communications Technologies (who many of you know from his work with North Country Public Radio), and David Hoffman, principal of Abacus Productions, Inc., a database specialist with extensive experience in the creation of large-scale online/offline services.

David and Bill will discuss the outline of their approach in two webinars scheduled for May 17 (IMA members) and May 22 (non-IMA members). Both Webinars will be held at 3 PM.

David and Bill are already working with the staff of Google Analytics to

Define the categories to be used in the page-tagging,
Develop a means of accessing GA data through the client interface,
Design an efficient data collection system,
Develop plans for “the IMA database,” which would store station results and provide the foundation for reporting and analysis,
Draft some report templates, and
Design the ramp up to a June 30 soft-launch.

Initially, data collection and reports will focus on entirely on data generated by Google Analytics, including monthly or weekly visitor counts, repeat visitors, page views, time spent on site, use of content (as identified by content tags), and other basic information."

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